Optimize your Apple Search Ads campaigns with metrics that matter—CPI, CPG, and keyword-level ROAS. Move beyond basic CPA optimization to maximize every dollar spent.
Leverage AI-powered keyword analysis to uncover high-performing keywords, refine strategies, and eliminate guesswork. Ensure your campaigns target the most valuable users.
Adopt dynamic bidding tactics; NEO Bid-Smart Strategy to lower costs while maintaining visibility. Bid smarter, not higher.
Automate campaign management with fully transparent rules tailored to your business goals. Set custom KPIs and track in-app events, conversions, and revenue seamlessly.
Monitor and manage impression share and bids to safeguard your brand’s visibility in the App Store. Maintain your edge in a competitive market.
Achieve significant reductions in CPA and CPG while increasing ROAS and user acquisition. Backed by real results, our platform is built for efficiency and growth.
With NEO BidSmart, brands reduce costs while driving higher-quality installs through AI-powered optimization.

NEO BidSmart Strategy
Optimization Journey


Create Custom Goals based on in-app events, revenue, and conversions
Analytics based on goal performance metrics
Understand which keywords and ad types drive post-install engagements
Optimize based on cost per goal (CPG)
Maximize ROAS based on goal completions