NEO Automation Studio

Expert Strategies for Apple Search Ads
NEO Automation Studio user February 9, 2024

Advanced Optimization Beyond CPA

Optimize your Apple Search Ads campaigns with metrics that matter—CPI, CPG, and keyword-level ROAS. Move beyond basic CPA optimization to maximize every dollar spent.

Real-Time Keyword Insights

Leverage AI-powered keyword analysis to uncover high-performing keywords, refine strategies, and eliminate guesswork. Ensure your campaigns target the most valuable users.

Intelligent Bidding Strategies

Adopt dynamic bidding tactics; NEO Bid-Smart Strategy to lower costs while maintaining visibility. Bid smarter, not higher.

Customizable Automation Studio

Automate campaign management with fully transparent rules tailored to your business goals. Set custom KPIs and track in-app events, conversions, and revenue seamlessly.

Brand Protection & Share of Voice

Monitor and manage impression share and bids to safeguard your brand’s visibility in the App Store. Maintain your edge in a competitive market.

Measurable Results, Proven ROI

Achieve significant reductions in CPA and CPG while increasing ROAS and user acquisition. Backed by real results, our platform is built for efficiency and growth.

With NEO BidSmart, brands reduce costs while driving higher-quality installs through AI-powered optimization.

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Reduction in CPA with automated optimization
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Faster search of high-performing keywords

NEO BidSmart Strategy

Optimize campaigns with intelligent bidding strategies, real-time keyword insights, and flexible automation.
We are identifying high-value bid positions and adjusting strategies based on competitive shifts and end-of-day budget exhaustion to increase spending efficiency.

Optimization Journey

Automation testing on high-value keyword to identify high-performers that would deliver to bidding based on target cost per goal.

 

 

 

  • Create Custom Goals based on in-app events, revenue, and conversions
  • Analytics based on goal performance metrics
  • Understand which keywords and ad types drive post-install engagements
  • Optimize based on cost per goal (CPG)
  • Maximize ROAS based on goal completions