QSR Brand in the Gaming World Eliane Abi Karam June 14, 2024

QSR Brand in the Gaming World

Smartphones displaying KFC in-app offers with fried chicken pieces bursting outward against a green digital background, representing mobile food ordering and in-game advertising.

Dive into the digital realm where fast food meets fast fingers!

Discover how a leading QSR brand successfully tapped into the gaming community across Saudi Arabia, UAE, and Kuwait with an innovative “Around the Game” campaign.

This case study unveils how strategic placements of enticing offers and dynamic content achieved remarkable engagement rates far surpassing industry norms.

Uncover the tactics that led to

  • Over 8% CTR
  • 90% viewability
  • 60% VCR (video completion rate)

This demonstrating the power of connecting with young gamers right in their element.
Are you ready to rethink your approach to reaching youthful, tech-savvy audiences?

Download the full case study

Smartphones displaying KFC in-app offers with fried chicken pieces bursting outward against a green digital background, representing mobile food ordering and in-game advertising.

QSR Case Study

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