Creating Brand Love in the Digital Playground with Chupa Chups
Chupa Chups brought its playful spirit to Roblox with a groundbreaking global-first self-serve in-game campaign that captivated Gen Z and Gen Alpha.
Through interactive branded items and immersive digital billboards, Chupa Chups made a lasting impression:
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- +22% brand awareness
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- +23% increase in brand likeability
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- +17,881 hours of wear time
Download the case study to explore the full strategy, metrics, and creative elements that made this campaign a success!
Download the full case study
Chupa Chups Case Study
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