Roblox has officially introduced Arabic support, marking a major milestone for the gaming industry in the Middle East. Announced at the World Governments Summit (WGS) 2025 in Dubai, this update enhances accessibility and unlocks new opportunities for brands, advertisers, and gamers.
Why Roblox’s Arabic Support is a Game-Changer?
• Breaking Language Barriers
Arabic is the primary language for over 420 million people worldwide, with a strong presence in the Middle East. With Arabic support, Roblox Middle East users can now navigate and interact with the platform in their native language.
As David Baszucki, CEO of Roblox, shared at WGS 2025:
“With the growth of our community here in the UAE and in the wider MENA region, we are excited to share that we are now supporting the Arabic language on the Roblox software stack.”
• Tapping into the Middle East Gaming Boom
The Middle East gaming market is projected to reach $5 billion by 2025. Roblox has already seen an 80% increase in daily active users (DAUs) in MENA countries from 2021 to 2024.
With high engagement rates (over 70 minutes per session), this presents a golden opportunity for brands to connect with gamers through Roblox ads and in-game advertising.
Roblox & In-Game Advertising: A New Era for Brands
Here's Why Roblox Fosters an Ideal Environment for Ads:
- 88.9 million DAUs (Daily Average Users) globally, with significant growth in MENA.
- Culturally relevant advertising is now easier with Arabic-language support.
- The region’s high engagement levels make in-game ads highly effective.
- Balanced gender distribution: 53% male, 39% female.
- Expanding platform beyond its younger audience: 41% of users are 17 years and older.
Advertising Opportunities on Roblox with NEO
Display & Video Billboards
Display & Video Billboards offer high-visibility ad placements within Roblox. Purchased on a CPM (Cost Per Thousand Impressions) basis, these ads have a quick 24-hour lead time and drive awareness, incremental reach, unique audience impact, and consideration.
World Destinations
World Destinations allow brands to create immersive experiences like Pop-Up Stores or Large Destination Games. Outcomes include awareness, engagement, positive brand impact, incremental reach, unique audience impact, and research & consideration.
Avatar Attire Sponsorships
Avatar Attire Sponsorships focus on customizing avatar clothing with brand elements. Using a CPI (Cost Per Item) model, this option has a lead time of 1-2 weeks and delivers outcomes like awareness, engagement, incremental reach, unique audience impact, and research & consideration.
The addition of Arabic support on Roblox is a landmark moment for gaming in the Middle East. It enhances accessibility for millions of Arabic-speaking gamers while unlocking exciting advertising opportunities for brands.
At NEO, we’re ready to help you navigate the evolving gaming landscape and create high-impact campaigns. Let’s shape the future of Roblox advertising together!
