Fortnite x Jordan an immersive brand activation

Client Overview:
A leading global sportswear brand launching the Air Jordan XI “Cool Gray.”

Challenge:
Reconnect with Gen Z and stand out in a crowded digital space.

Objective:
Drive cultural relevance and engagement through immersive, gamified brand storytelling.

Solution:

• Launched the Jumpman Zone in Fortnite with unlockable sneakers and basketball-themed mini-games

• Rewarded top players with exclusive content: a virtual museum, brand video, and custom court

• Used avatar items to turn players into mobile brand advocates

Results:

• 95%+ viewability and 15–25 min average dwell time

• Thousands of UGC posts boosted organic reach

• Deepened brand affinity by combining nostalgia and interactive play