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July 10, 2025 Gender biases in gaming: Have things changed?Over the past few decades, the gaming world has expanded far beyond its original boundaries. What was once...
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July 10, 2025 Puzzle Games: A New Creative Playground for BrandsPuzzle games are quickly evolving into vibrant, emotionally engaging spaces where brands can connect deeply with audiences through...
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July 9, 2025 The Evolution of Ads in Video Games: A Timeline JourneyEver since people started staring at screens, advertisers have tried to grab their attention, first on TV, then...
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July 8, 2025 Why Ignoring Millennials & Gen X Could Cost You the Gaming MarketWhen most people think about gaming today, their minds often jump straight to Gen Z and Gen Alpha....
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March 13, 2025 Roblox Expands with Arabic Support for Middle East PlayersRoblox has officially introduced Arabic support, marking a major milestone for the gaming industry in the Middle East....
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January 21, 2025 Why Are Game Mods the Ultimate Frontier for In-Game Advertising?Game mods, short for "modifications," are transforming the gaming world—and not just for players.These customizations offer a unique...
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December 16, 2024 Is Passive Attention the Future of In-Game Advertising?In-game advertising has exploded in recent years, becoming an essential channel for brands eager to reach a diverse,...
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October 4, 2024 Enhancing Gameplay with Seamless In-Game AdsGaming offers an escape into immersive worlds where every detail can make or break the experience. Traditional ads,...
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February 27, 2024 The Recipe For Success? Just Add Data!In the dynamic landscape of digital marketing, the term "data" remains in the spotlight. However, amid growing concerns...
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February 27, 2024 The Unwavering Relevance of Programmatic AdvertisingIn the ever-evolving landscape of digital marketing, one term that has stood the test of time is "programmatic...
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