- Client Overview: A global leader in credit reporting, data analytics, and consumer information management.
- Challenge: While conversion rates grew, so did the cost per goal (CPG) for key registration events.
- Objective: Reduce CPG for post-install registrations to improve ROI and maintain positive ROAS.
- Solution:
- Integrated Kochava data with NEO Technology’s Search Ads Automation Studio.
- Implemented real-time CPG monitoring and dynamic bidding adjustments.
- Automated pausing of underperforming keywords.
- Results:
- Achieved a 29% reduction in CPG within 6 days.
- Aligned event-based optimization with business goals.
- Prepared for scaling future campaigns with improved efficiency.
Global Information Services Provider Achieves 29% CPG Reduction on Apple Search Ads
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