Fortnite x Jordan an immersive brand activation Case Study
Send download link to:
Client Overview:
A leading chocolate brand in the UK and Germany.
Challenge:
Measure ad impact on awareness, recall, and purchase intent.
Objective:
Boost ad recall and drive purchase behavior.
Solution:
Used interactive, gamified, and rich media ads
Personalized creatives with dynamic optimization
Conducted a Brand Lift Study to track effectiveness
Results:
46% uplift in ad recall vs. traditional ads
39% higher purchase rate among exposed users
77% ad recall in exposed group vs. 31% in control
Rich media ads had 20x higher CTR than banners
